Rich Ulloa turned a youthful fascination with the Beatles into a career in music — first as founder of Yesterday & Today Records in Miami and then as an indie label owner and artist manager. The Beatles provided his arts awakening. “Like millions of young baby boomers, I was glued to our family TV set to watch The Beatles first appear on The Ed Sullivan Show back in February of 1964,” Ulloa, 67, said. Over time, Ulloa built up a collection of Beatles memorabilia, including bootleg records, 45s and books, and made connections with collectors and dealers at national Beatles conventions.
In early 1978, he started his first mail-order business, Top Of The Pops, specializing in music collectibles. Three years later, he opened his first record store on Bird Road in Miami and named it for a Beatles album, Yesterday & Today Records. The store, with its savvy staff, alternative and local music section, was a fixture for 17 years under Ulloa’s operation. Ulloa, a staunch supporters of local and national up and coming bands, hosting many live In-Store events.
In late 1990, Ulloa became interested in The Mavericks, a local country band that inspired him to create a record label, aptly named Y&T Music. In early 1991, Ulloa put out their debut CD that led to a recording deal for The Mavericks with MCA Records. Then Ulloa went on to put out CDs by other local artists and became an artist manager for singer-songwriter, Mary Karlzen, who signed with Atlantic Records in 1994 after two indie releases on Y&T.
In 2019, wanting to expand the label's success, Ulloa formed a partnership with two other music enthusiasts, Don Sarley and Jim Wurster. Together they have released several critically acclaimed albums including a Fred Neil tribute, "Everybody' Talkin' and the anti-war album, "Put Down That Weapon," which featured artists covering classic protest songs from the 60's and 70s.
Over the years, Y&T has issued over 40 releases, including albums, EPs, singles and vinyl. Plans are in the work for several new major projects and the future is indeed bright for Y&T!